Automate accessible experiences with AI
At iSoftStone, we believe the strongest AI for accessibility use cases help enterprise clients improve compliance while delivering efficiency savings.
That’s why we’re excited about our AI-Powered ARIA Label and Alt Text Generator, a solution that allows content teams to build accessible, compliant web experiences with a single click.
Why use AI to generate alt text and ARIA labels?
While alternative text (alt text) and ARIA labels are fundamentals of accessibility compliance, they’re also one of the primary targets for remediation. For example, in WebAIM’s 2024 report on the top 1 million home pages, 54.5% were missing alt text for some or all images.
Elements like alt text and ARIA labels are often written after a webpage is finalized. For enterprise organizations – whether they’re in media or retail or another industry – who are working at speed and scale with bulk images and links, that requires significant bandwidth and resourcing and, especially, clarity over ownership.
Our accessibility services and digital experience teams partnered to ask: What if AI could remove some of that time and budget pressure with a tool that incorporates accessibility into a standard workflow?
Everybody wants accessibility to be part of the process, but there’s also, candidly, a lot of real-world push-back. Here is AI making it happen because it’s making it effortless.
Cameron Geasey
Solutions Director | iSoftStone
AI for accessibility boosts productivity and saves hours of work
Imagine a cluster of draft webpages. Content teams working without AI manually review tens to hundreds of images and links. Many hours are spent crafting alt text and ARIA labels. With our Generator, a page author can create final drafts in just a few minutes.
Using iSoftStone’s AI-Powered ARIA label and Alt Text Generator is a straightforward process:
- Click a button to have the AI analyze the images and CTA/link copy on a page.
- The AI, in response to a scoped generative prompt, returns:
- Editable, accurate drafts of alt text.
- Clear, clean ARIA labels.
- Review and refine the copy as needed or use the regenerate option.
- Click “apply” to finalize and add the content to a draft page.
For quality assurance, and to minimize the risk of hallucinations, our generator can crawl the relevant URL and provides contextual information as part of the prompt.
We integrated a generative AI instance that boasts alt text accuracy rates of more than 93% and precision rates of more than 95%. For example, during our testing process one general-use AI platform misread an image (clear to human eyes) of an oil derrick as “a man working on windmill.” Our AI-Powered ARIA Label and Alt Text Generator immediately and correctly described it as an “oil derrick in the desert.”
The key benefits:
- Incorporates accessibility compliance into content creation cycles.
- Reduces overall time and labor.
- Ensures WCAG 2 compliant pages.
- Speeds up or preempts accessibility remediation.
- Eliminates extensive review and audit cycles.
- Improves SEO.
- Can be re-engineered for any CMS.
- Cloud or on-premise options available.
As AI models grow ever-more sophisticated, our experts will continue to refine the generator. There’s even future potential to have the AI determine if an image is decorative and automatically exclude it.
Successful implementation at a Fortune 100 company
iSoftStone originally developed the AI-Powered ARIA Label and Alt Text Generator via a series of iterative proofs of concept (POCs) for one of our Fortune 100 clients. That client has since adopted the generator in their Adobe Experience Manager (AEM) instance. Read the case study to discover how we implemented it for them, taking it from a rough POC to a fully built out AEM toolkit.
Now, we’re pleased to offer the generator to every organization that wants to improve efficiency and reduce costs while elevating user and customer experiences and ensuring compliance with WCAG2.
Ready to improve accessibility compliance and reduce costs?
The use cases for AI solutions are potentially infinite. Getting results tailored exactly to your business needs that deliver solid ROI has never been more within reach.
If you’re interested in seeing a demo of our AI-Powered ARIA Label and Alt Text Generator, or if you have a vision for an AI POC that needs development support, please get in touch. We’d love to help.
