Why choose Adobe Target A/B testing services?
Managed services for Adobe Target — the A/B testing software of Adobe Experience Cloud — can help you create industry-leading capabilities, bring cross-functional teams together, and deliver seamless customer experiences. All while empowering you to meet business-critical goals.
It’s something we do every day for our clients at Microsoft.
A rich history of client service, with proven impact
iSoftStone is proud to be a trusted Microsoft vendor. We supply our Adobe Experience Cloud expertise to the web operations behind Microsoft 365 – the world’s best-known cloud productivity software. We’ve worked with the team since 2017, and our two companies enjoy a long-term relationship that stretches back more than fifteen years.
What makes the engagement so successful and enduring? It’s the quality of iSoftStone’s partnership, as well as our hard skills and expertise. Says the director of web operations for Microsoft 365, “We get really great talent with iSoftStone. At the end of the day, if you don’t get the right people in the role, your output is not going to be what it needs to be.”
In the past, we helped the team embrace the end-to-end capabilities of Adobe Experience Cloud and supported their Adobe Target implementation. Today, we continue to provide software development services for Adobe Experience Manager (AEM) and ongoing technical services for A/B testing with Adobe Target.
The scale and impact of our work is truly global. We work across Microsoft 365’s portfolio of 40 e-commerce websites. The US homepage for Microsoft 365 alone receives more than 7 million unique visitors per month, individual pages are localized for 60 different languages, and the content is distributed to 240 markets.
And we always strive to ensure our client’s goals and KPIs are met.
Adobe Target technical services that deliver and empower
The iSoftStone team builds out all the front-end modifications for A/B testing, partnering with our client’s design team and other stakeholders to gauge if an idea is technically feasible and work out how to implement it.
Our developers offer the Microsoft team the capability of delivering custom code to the page via Adobe Target. That means the potential to create more complex modifications for A/B tests than would typically be achievable through the page editor, even to entire interactive components.
This allows the marketing team to experiment safely and reach for big innovations. When a test variant underperforms, they simply stop at the prototype phase. And when it performs well, they’re poised to build out a component across the whole site and quickly reap the rewards.
“For example,” says Travis Heller, an iSoftStone technical project manager, “One modification we created performed so well that, after meeting statistical significance, the product team turned the traffic all the way up to 100%. Soon other teams were clamoring to have it on their product pages!”
iSoftStone helped us get the experimentation process really dialed in.
Director of Web Operations | Microsoft
Clear roadmaps and cross-functional alignment
We’ve also brought our best collaboration and program management skills to support our client’s goals. iSoftStone acts as a single point of contact for stakeholders and our team has helped normalize cross-functional expectations and establish a smooth workflow and governance procedure for A/B testing.
“iSoftStone helped us get the experimentation process really dialed in,” agrees the director of web operations. “Before, the whole thing didn’t run like a well-oiled machine because we had one team making commitments around when things were going live without understanding the technical aspects. iSoftStone has done an effective job of partnering cross-functionally with that team and integrating our processes together so that the web marketing managers have clear insights into the roadmap.”
Synergy, critical goals, and revenue growth
Thanks to our Adobe Target testing services, there’s now clear understanding between teams about how big a test will be to fund, what the lead times will be, and how long rollouts will take.
Because iSoftStone’s A/B testing team works closely with our web development experts there’s synergy afterward, too. High-performing test modifications are smoothly translated to real working components that can then go on to be used across multiple pages in Microsoft’s AEM instance.
Our experts have supported more than 240 A/B tests since the Adobe Target implementation. That means marketing managers have more information to make data-driven decisions, mitigate risk, and grow revenue. All without compromising customer experience.
