Case Studies

Transportation Industry Case Study: Boeing 787 Dreamliner


Transportation Industry Case Study: Boeing 787 Dreamliner

As Boeing prepared to re-launch the 787 Dreamliner, the Boeing 787 Dreamliner Brand Management team wanted to recreate excitement around the industry-changing airplane.

The team approached iSoftStone to support the design and development of web-based passenger experience modules that showcased the unique features of the 787 Dreamliner. The team wanted to create a flexible solution that would allow for partner customization and branding for incorporation into partner online marketing initiatives.

Luxurious | Spacious | Thoughtful

iSoftStone’s Creative/UX and Web Development teams worked with the 787 Dreamliner Brand Management team to understand the differentiating features of the airplane and the specific requirements for a multi-device design that responds to a variety of device form factors. Leveraging cutting edge UX techniques and HTML 5 rich visual narrative, the team created a parallax designed module concept, which encourages user engagement and draws easy-to-process parallels between traditional airplane features and the luxurious, spacious, and thoughtful features incorporated into the 787 Dreamliner. Each module highlights a distinct 787 Dreamliner feature, including windows, spacious architecture, lavatories, and lighting. As part of the partner brand flexibility, the iSoftStone team created a flexible framework that allows partners to plug and play the feature modules that they want to highlight in their digital experience.

787 Dreamliner UX displayed on a laptop

Aligned Design

Our team worked in tandem with the 787 Dreamliner brand management and Boeing marketing teams to ensure that all design is aligned with The Boeing Company brand and best practices. The developers were key innovators in making this solution a cutting edge execution and delivered a rich visual narrative.

Another screen of the 787 Dreamliner UX displayed on a laptop