Case Studies

Washington State Fruit Commission Annual Report Case Study


Washington State Fruit Commission Annual Report Case Study

iSoftStone worked with the Washington State Fruit Commission to provide a creative concept for their 2014 Northwest Cherry Growers Annual Report, targeted to growers, investors, and the press.

Beyond a simple statement of the year’s financial and business details, the annual report had grown to an average of 300 pages, covering worldwide marketing, promotions and research programs performed by the Northwest Cherry Growers. It had also grown into an invaluable tool serving as a resource for the industry in the years to come.

A couple of pages of the 2014 Northwest Cherry Growers annual report, showing sales breakdown graphics

During our research, we found that 2014 was a year of leaping numbers in harvest yield, bringing in high sales and a demand for global distribution of cherries. We leveraged this fact to our advantage, to produce a concept anchored around the headline “A Fruitful 2014”.

A couple of pages of the 2014 Northwest Cherry Growers annual report showing total progress numbers and a bar chart.

We narrated the story of the cherry crop and its fiscal cycles with stunning imagery and illustrations, creating a visual timeline that highlighted the fruitful sales that reached millions of customers globally.