Case Studies

Case Study: Boeing China Marketing Campaign

Case Study: Boeing China Marketing Campaign

Boeing Commercial Airlines needed a strategic partner to help them expand their brand into China to meet the needs of one of their largest growing markets.

Our deep understanding of their target audience and the ability to design content collateral and digital experiences that represented the  brand is what led Boeing to reach out to iSoftStone for guidance in addressing this key market.

Utilizing our dual shore digital and creative teams, we designed a series of interactive websites and microsites with content targeted for the Chinese influencer, decision maker, and enthusiast audience segments.

The campaign drove a significant amount of new touch and talk points around Boeing, increased the inbound traffic to the existing corporate website in China, and revealed the need to generate a new content strategy for showcasing their airplanes and cutting-edge technology.